U.S. ARMY 12TH PSYCHOLOGICAL OPERATIONS BATTALION UNIT CREST (DUI)

The 12th Psychological Operations Battalion was originally created in the Army Reserve as the 353rd Psychological Operations Battalion in November 1965 and activated at The Presidio on 1 December 1965. It was reorganized and redesignated as a Headquarters and Headquarters Company (HHC) in 1990 and the relocated to Moffett Field in 1994. It was given its current designation as HHC, 12th Psychological Operations Battalion in 1996.

The 12th Psychological Battalion Distinctive Unit Insignia (DUI), or unit crest, uses a combination of nested discs and juxtaposed arrows to represent the Battalion’s mission and objectives, which are summed up in the unit motto of “MUTATIO ANIMI,” Latin for “Attitude Change.” At its center is a white disc with four barbed arms with arrowheads that symbolizes the organization and the various facets of psychological warfare it employs. A lamp of knowledge over the disc is an emblem of the use of information to change the perception, attitude, and behavior of friendly and enemy forces. The gray disc with inward-pointing black arrows, on the other hand, denote the ability to protect the organization from covert psyop warfare waged against the organization. White, gray, and black are the primary colors used in the insignia and represent the three types of propaganda used in Psychological Operations: Truths, half-truths, and untruths, respectively.

♦  ♦  ♦  ♦  ♦  ♦  ♦  ♦  ♦  ♦  ♦  ♦  ♦  ♦  ♦  ♦  ♦  ♦  ♦  ♦  ♦  ♦  ♦
 
The Distinctive Unit Insignia is worn by all Soldiers (except General Officers) in units that have been authorized to be issued the device. It is worn centered on the shoulder loops of the Army Green Service Uniform (AGSU) and the blue Army Service Uniform (Enlisted only) with the base of the insignia toward the outside shoulder seam. DUIs are not worn on the Dress variations of either uniform, however.

For Enlisted personnel, the insignia is centered on a shoulder loop by placing it an equal distance from the outside shoulder seam to the outside edge of the shoulder-loop button. Officers (except Generals) wearing grade insignia on the shoulder loops center the DUI by placing it an equal distance between the inside edge of the grade insignia and the outside edge of the button.

Full guidance on wear of the DUI is found in DA Pamphlet 670-1, Section 21-22, "Distinctive unit insignia" and 21–3(d) and (e), "Beret" and "Garrison Cap," respectively.
Price
$11.99usd
Quantity

About us

As a certified manufacturer of uniforms and insignia, The Salute Uniforms considers it a privilege to provide the members of our nation’s military services with superior-quality apparel and accoutrements. We guarantee that every product we offer is made in the USA and meets or surpasses Mil-Spec standards. Browse our online catalog and discover how our tradition of excellence and commitment to innovation makes us your best source for military uniforms, insignias, medals, and accessories.

SECURE PAYMENT

100% secure payment

Salute Industries Inc, proud maker of The Salute Uniforms.
105 Apache Drive, Archdale, NC, 27263.